Gently cleanses & moisturizes to soothe itchy, dry skin. Dermatologist tested. Soothing oatmeal. This creamy body wash moisturizes as it gently cleanses to soothe itchy, dry skin. The unique Aveeno formula, which combines skin-soothing oatmeal with rich emollients, helps to lock in moisture, so your skin feels soft and smooth. And it's soap-free, dye-free and hypoallergenic and contains no added fragrance, so it's gentle enough for sensitive skin. Aveeno Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty. Essential Active Naturals: skin-soothing natural colloidal oatmeal. Visit www.aveeno.com. Dermatologist recommended for over 60 years.