Taste the promise in every bite. In 1949, a passionate baker named Charlie Lubin opened up a small bakery in Chicago. He did so with the promise that everything he baked would be delicious enough to bear his little girl's name - Sara Lee. Today, we're working just as hard as Charlie did to keep that promise - baked the old-fashioned way, using fine ingredients, so you'll know the Sara Lee name still stands for quality.