Your toughest everyday messes are no match for Dawn Platinum dishwashing liquid. With 4X MORE Grease Cleaning Power per drop. * Dawn Platinum is our best dish detergent. In just seconds, Platinum takes on the baked-on, even 48 hour, stuck-on food.*Based on cleaning ingredients per drop vs. non-ultra Dawn Powers away 48-hour stuck-on food in seconds Contains 4X MORE Grease Cleaning Power (cleaning ingredients per drop vs. non-ultra Dawn) Our strongest formula for tough, everyday messes - Dawn's best clean Fresh scent Dawn Platinum Advanced Power Dishwashing Liquid