Compare to Tide (Tide is a registered trademark of the Procter & Gamble company). This product is not manufactured or made under the authorization of the Procter & Gamble company. Cleans & brightens clothes. Tough stain fighting. Enzyme power. 32 Loads (Contains 32 regular loads as measured to line 1 in cap). As always, contains no phosphates. Safe for septic systems. For use in both HE and traditional washing machines. Please recycle.