With Goldfish crackers, the smiles come naturally. Always baked, never fried, plus no artificial flavors or preservatives, Goldfish Xtra Cheddar + Pretzel Mix is a snack the whole family will adore. The extra punch of cheese-flavored tastiness combined with delicious pretzel keeps kids coming back for this baked, never fried, treat. For Pepperidge Farm, baking is more than a job. It's a real passion. Each day, the Pepperidge Farm bakers take the time to make every cookie, pastry, cracker and loaf of bread the best way they know how by using simple, quality ingredients.