Roasty & sweet. Starbucks Rewards stars inside. Conservation International. Proud partners in ethical coffee sourcing since 1998. Find out more at starbucks.com/responsibility or conservation.org. The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Dark: Full-bodied & bold. The Story of Italian Roast: This is Starbucks quintessential dark roast - expertly crafted to bring out sweetness and intensity. It showcases the precision and skill of our roasters, who created a coffee that's slightly darker than our Espresso Roast without the smoky edge of French Roast. A great cup of coffee, it has a depth of flavor that holds its own with cream and sugar. Starbucks FlavorLock packaging guarantees the fresh flavor of our coffees. Visit us at starbucks.com/coffee or call 1-800-Starbucks.