12 weeks of freshness (from wash until wear). Downy Cool Cotton In-Wash Scent Booster goes directly into the washer for a crisp, fresh scent. HE compatible. www.Downy.com. SmartLabel: Scan barcode with SmartLabel app for more info. For more ingredient information visit www.Downy.com. Talk to Downy 1-800-688-Soft (7638) or visit us at www.downy.com. Bottle made from 25% or more post-consumer recycled plastic.