77 (Contains approximately 77 loads as measured to bar 1 on the cap). 20% more (vs. 100 oz). + Aroma boost. HE for both. Contains no phosphate. www.ILoveGain.com. Find more great scents to love at ILoveGain.com. Questions? 1-800-888-4246 or www.ILoveGain.com. Questions? 1-800-888-4246 or www.ILoveGain.com. Bottle made from 25% or more post-consumer recycled plastic.