Lay's® Kettle Cooked Sea Salt & Vinegar Flavored Potato Chips. Crafted with Care®. Fresh taste of Lay's signature potatoes. Guaranteed fresh until printed date. Deliciously indulgent sea salt &vinegar flavor. Sea salt and a measure of bright tangy vinegar for kick: few flavors pair so perfectly with potato chips. We start with Lay's® signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's® kettle cooked potato chips - Crafted with Care®. No artificial flavors. No preservatives. Frito Lay® Flavor Kitchen®. www.lays.com. Guaranteed fresh.Until printed date or this snack's on us. Questions or comments 1-800-352-4477/email or chat at fritolay.com. Weekdays 9:00am to 4:30pm Central Time. Visit our website @ fritolay.com. ©2010 Frito-Lay North America, Inc.