50% more radiance (Color Me Happy shampoo and conditioner vs. non-conditioning shampoo). Intriguing ingredients. Incredible fragrances. Irresistibly touchable hair. Herbal Essences. Potent pleasure for all your senses. Be color-full. Visit the valley of the roses in Morocco and you'll find a divinely scented sea of color that stretches for miles. With a bright, uplifting scent, our rose fragrance will inspire visions of fields in full bloom while gentle lather reveals radiance in color-treated tresses. Questions? 1-800-252-4765. www.herbalessences.com. Made in USA of US and/or imported ingredients.