say goodbye to brush time negotiations, and hello to our fluoride free natural watermelon toothpaste for kids. it tastes so delicious, kids will rush to brush. best of all, while young mouths are having a blast, the paste is whitening, brightening, and removing plaque. we put in soothing aloe vera, along with erythritol and xylitol – natural sweeteners that prevent bacteria from sticking to teeth. the taste is fab, the results fantastic. our kids natural watermelon toothpaste is also free from SLS/sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten. our products are vegan and not tested on animals (leaping bunny certified and peta recognized). and our paste is free from those pesky watermelon seeds. bonus.