Lift & shape. A perfect blow-out with less pain, effort and breakage. VitaBoost complex of Biotin & Keratin strengthens with every stroke. Open barrel design for versatile styling in less time. All hair types. To get volume at the root pull the brush upward and away from your head as you rotate it to ensure smoothness and shine blow-dry in downward direction (from root to end). Finish each section with a blast of cool air to set style and lock in shine. The fastest way to style with less pain, effort and breakage. Exclusive HeatFlex bristles bend and flex to effortlessly detangle and remove knots with less pain and breakage while you style. Ultra-soft nylon bristles smooth the cuticle and enhance shine without pulling or snagging. Open barrel design allows maximum airflow and speeds drying time. VitaBoost infused barrel and bristles coats hair with biotin and keratin with every stroke to help strengthen and protect against damage (VitaBoost complex lasts for up to 6,000 strokes). Ceramic barrel emits negative ions for shiny, frizz-free styles. Unique triangle shape allows you to get closer to the scalp to create lift and volume at the root, while straigthening from mid-length to ends. wetbrush.com. Facebook. Twitter. Instagram. Pinterest.